Mirror Group has appointed Sharon Douglas as group circulation
sales development director as part of a major circulation push.
Previously deputy circulation director, Douglas will work with all of
the group’s circulation directors in identifying opportunities to build
sales. Robert Mayne, former circulation sales manager, has been promoted
to deputy circulation director.
Booth Lockett Makin has signed a sponsorship deal with Sky Box Office on
behalf of Domino’s Pizza. Domino’s is to put its name to the Spice
Girls: Live In Your Living Room concert, available on Sky Box office
this Sunday, 26 September. The event will be supported by extensive
Domino’s branded trailers across all Sky channels. The pizza brand
already sponsors Sky One’s The Simpsons.
The Telegraph has begun marketing to students this week with a series of
discounts, promotions and events designed to capture student and
graduate readership. The newspaper’s student magazine, Juice, is the
official magazine of the NUS with a circulation of more than 400,000.
The magazine will be supported by a website, www.juiced.com.
The Mail on Sunday’s editor, Jonathan Holborow, has left the newspaper
and been replaced by Peter Wright, deputy editor of the Daily Mail. The
change comes just a few weeks after Jonathan Harmsworth assumed
chairmanship of Associated Newspapers following the death of his father,
Cable TV penetration has risen for the third successive quarter to 22.5
per cent of homes passed by cable operators, according to the latest
figures from the Independent Television Commission. The figures show
that 2.56 million homes now take cable TV services - just over 10 per
cent of all TV homes.
The Periodical Publishers Association, the Association of Newspaper &
Magazine Wholesalers and the National Federation of Retail Newsagents
are launching Magazine Month in October to increase national awareness
of specialist magazines. The home delivery catalogue will list more than
1,500 titles, aiming to encourage consumers to buy a specialist title
IPC has restructured its music titles with the promotion of Neil
Robinson to associate publisher of NME, Melody Maker and NME.Com. Bruce
Sandell, associate publisher of Muzik, has assumed responsibility for
Uncut. Sophie Watson-Smyth, product manager for Virgin-Our Price, joins
IPC’s marketing department as promotions manager for Muzik and
BBC Scotland has unveiled a major campaign by Faulds Advertising. Three
films - two of 40 seconds and one of 60 seconds - illustrate ordinary
Scottish people enjoying programmes such as Rab C. Nesbitt and Hamish
Macbeth. The films aim to improve long-term audience perceptions of the
BBC in Scotland.
The regional newspaper group, Trinity, which earlier this year was in
talks with Mirror Group, reported a 13 per cent increase in profits
before tax of pounds 36.2 million for the first six months of 1998.
Turnover rose 6 per cent year on year to pounds 174.3 million while
advertising revenue was up 11.4 per cent. Trinity said it would continue
to seek consolidation opportunities within regional newspapers.
Nicholas Rudd-Jones is to become the next chairman of the Newspaper
Publishers’ Association in November. Rudd-Jones is managing director of
Express Newspapers and takes over from Jeremy Deedes, managing director
of the Telegraph Group.
MBS has won the media planning and buying for Thomas Sanderson Blinds,
the designers and fitters of premium conservatory blinds. The brand has
traditionally advertised in supplements and home interest magazines, but
is expanding its coverage to broadcast media later in the year, and is
expected to spend around pounds 2 million.