Rupert Murdoch’s main British holding company, Newscorp
Investments, has, in effect, paid no British corporation tax over the
past 11 years, according to a report by The Economist. This is despite
achieving total profits of pounds 1.4 billion in the period, although
the group’s activities are not illegal.
Levi Strauss is pioneering the first pan-European megasite campaign
using giant posters in major European cities to promote its Sta-Prest
The campaign was planned and executed by Levi’s media company, Motive,
and bought by the poster specialist, PPI. It will run until the end of
May and includes a 23-metre tall site in London’s Leicester Square.
Stuff magazine, which was recently acquired by Haymarket Publishing, has
appointed a new editor, Jez Ford. Ford is a former editor of What
Hi-Fi?. Stuff is being relaunched by Haymarket, which publishes
Campaign, on 7 April with a new design and a return to its roots as a
magazine about objects of desire.
The Audit Bureau of Circulations has appointed a new marketing team to
develop its marketing strategy. Jacqueline McGrath, an account manager
at ABC, will become marketing manager and Peter Palmer will be a
retained consultant. Palmer has been a marketing consultant for various
companies such as Microsoft and Panasonic UK.
ITV has launched a campaign to embrace the millennium. ITV’s Year of
Promise is designed to encourage the nation to make a promise to do
something to benefit themselves and those around them. Each promise will
be registered in a digital Domesday Book and will feature in a number of
special programmes on ITV.
Advertisers are being invited to make their own promises and take part
in the campaign.
Good Health Publications, which recently sold its Good Health title to
Sally O’Sullivan’s Cabal Communications, is launching a new magazine,
Good Care. The title will focus on the home care market, and will
publish annually with features on long-term care homes and listings of
places available in them.
The youth TV channel, Rapture, now reaches one-third of all Britain’s
teenagers following its launch on NTL Cabletel last weekend. The channel
is now part of NTL’s New Generation collection of programming, with
Rapture’s G@mares and Trainspotters shows joining the NTL line-up.
Redline magazine, Future Publishing’s near-the-knuckle motoring title,
will include a number of promotional free gifts in its next three
The April issue will carry a CD from Fuel Records; May’s will come with
a Redline keyring and car polish sample; and June’s issue will contain a
Sony PlayStation racing game demo disk.
Livingetc, IPC’s home interest title, has linked up with the home
appliance company, Smeg, to launch the Livingetc Bright New Things
Awards. The awards will be held in conjunction with the Design Council’s
Design in Business Week 99, and aims to find the best young design
talent in Britain. The event will take place in October at the Design
Museum, and the judging panel will include Jasper Conran and Wayne
UK Play, the comedy and music channel which is a joint venture between
the BBC and Flextech, is to broadcast for 24 hours a day from 3 April.
The channel will use the downtime following the evening shutdown of UK
Horizons to broadcast through the night, reaching an additional three
Magic 105.4, Emap Radio’s London station, has appointed Trevor White as
its programme director. White, who was previously the head of music at
Virgin Radio, joined the station last year as head of music to help
smooth its transition from Melody FM.