Maiden Outdoor and Mills and Allen have finalised the first stage
of their new marketing initiative to promote the 48- and 96-sheet poster
sector. The two contractors are to launch a pounds 1 million free offer
to attract new advertisers to the large formats.
The Telegraph has appointed Ken Moreton to the new post of Sunday
Telegraph circulation manager. Moreton, 40, joined the Telegraph as a
sales rep in 1985 and was recently national accounts manager.
The Guardian has won Newspaper of the Year in the 1997 What the Papers
Say Awards. The award, presented by the Labour Party leader, Tony Blair,
was given to the Guardian for its investigation into Neil Hamilton MP
and the cash for questions row. The Guardian was also named in a second
award when Francis Wheen picked up the Columnist of the Year award.
The television listings market is set to hot up again as Time Out
prepares to launch its television listings section, Time In, as a
separate magazine. It is hoped that the free magazine will boost sales
after a fall due to competition from the Evening Standard’s Hot Tickets
The BBC has now approved in principle its joint venture cable and
satellite channels with Flextech, the company that controls the Bravo
and Discovery channels. The pounds 150 million initiative includes the
launch of pay-TV channels, some branded with the BBC name, on both sides
of the Atlantic.
Live TV is holding talks with Company magazine about a possible masthead
programming deal. Live TV, best known for topless darts and lunch box
volleyball, said the deal was one of a number it was considering. The
deal has been made possible by recent revisions to the Independent
Television Commission’s TV sponsorship code, although the ITC has yet to
confirm a go-ahead date.
Grampian Television has dumped its St Andrews’ cross logo, considering
it too old-fashioned. Design companies are to be called in to work on a
Telmar Group has appointed Alex Maddox as vice-president of Telmar
International. Maddox, who is currently deputy managing director, will
oversee Telmar Asia, the company’s new Hong Kong-based division, but
will remain in London.
Options, the low-calorie hot-chocolate drink from Ovaltine, is
sponsoring Channel One Television’s coverage of London Fashion Week from
next week, including both news coverage and half-hour specials.
Paul Woolmington, the worldwide media director of Ammirati Puris Lintas,
has assumed responsibility for APL’s global media operation and takes a
position on the newly created worldwide operations board. Woolmington
takes over from Mike Lotito, who was recently appointed executive
director of account services at APL.
The National Magazine Company is launching a pounds 50,000 poster
campaign to support Company’s April issue, a spring fashion and beauty
special. Posters will appear on buses from 1 March as part of a campaign
placed by TDI Advertising and CIA Medianetwork.
DMG is launching Fun For Kids, a magazine aimed at families with
children aged four to 14, on 5 March. The magazine will offer a regional
guide to activities of interest to families. The magazine is bi-monthly
and is priced at pounds 1.95. The initial print run is 190,000 and DMG
hopes for a settledown circulation figure of 100,000. A pounds 200,000
press promotion begins in the Daily Mail on 3 March.