FOR THE RECORD

Conde Nast has created the position of new-business director to pursue strategic marketing and build new business for GQ Active and Traveller. Noni Ware, marketing director of Bloomsbury Publishing, has been appointed to take up the role. Conde Nast has also promoted Katrina Brandon, associate publisher of House & Garden, to take on the new role of publisher of the regional office of Conde Nast.

Conde Nast has created the position of new-business director to

pursue strategic marketing and build new business for GQ Active and

Traveller. Noni Ware, marketing director of Bloomsbury Publishing, has

been appointed to take up the role. Conde Nast has also promoted Katrina

Brandon, associate publisher of House & Garden, to take on the new role

of publisher of the regional office of Conde Nast.



American Airlines took over the travelator at Bank Tube station this

week to launch a pounds 1.5 million, three-year advertising campaign

targeting potential business travellers to the US. American Airlines

used a team of British artists to paint London’s largest landscape

painting on the 6,720ft surface, depicting a 5,000 mile trip across the

US. The idea was conceived by BMP Optimum with creative work by DDB

Dallas.



Following the revamp of the Express on Sunday sports section, the

newspaper has embarked on a direct marketing campaign to boost

readership. The direct marketing agency, MBO, has created a database of

more than 200,000 consumers which it will target with a free copy of the

Express on Sunday and three further issues reduced from 75p to 35p.



The Independent Television Commission has awarded Restricted Service

Licences to Midland Broadcasting Corporation for a television service in

the Leicester area, and to Manchester Student TV to produce a service in

the Manchester area. Both awards are provisional until final frequency

clearance.



Laser has teamed up with Toyota to launch the car manufacturer’s Avensis

model, by using Laser’s links with its parent company, Granada Group, to

promote the car through its Forte Posthouse Hotels. Guests staying at

the hotels will be able to enter a competition to win an Avensis. The

idea was developed by Saatchi & Saatchi.



UCI Cinemas has launched its first television ad campaign to market its

national advance booking line. The campaign, which has three 30-second

executions, was created by McCann Erickson and will tie in with film

releases. Its first run will be in the Central TV area before it is

rolled out in other areas.



The Cartoon Network has increased its reach to housewives with children

to more than half of this audience in cable and satellite homes in 1997,

according to BARB data. It had an 8.3 per cent share of viewing, which

is the third highest for this group. Among 16- to 34-year-olds, it

increased average viewing by 21 per cent on 1996 to 2.1 million during

an average month.



Martin Jones, a former director of CIA Medianetwork and London Media,

has launched his own media agency, MJ Media, which opens its doors with

billings of pounds 3 million and four clients, including the publisher,

Attic Futura, the computer games publishers, Grolier interactive and

Mindscape International, and the record company, Beggars Banquet. The

agency is pitching itself as a specialist in youth and entertainment

planning and buying.



Fabiola Arredondo has been appointed managing director of Yahoo! Europe,

following Heather Killen’s appointment as international vice-president

with a brief to drive the Internet media company’s worldwide expansion.

Arredondo comes from BBC Worldwide where she was director of

international distribution.



Snickers, an official World Cup sponsor, has signed a pounds 1 million

radio sponsorship deal for the tournament. The deal, put together by

Drum PHD and Capital Radio, will see Snickers sponsoring all news

bulletins and live coverage on all major commercial FM and AM stations

covered by Capital, Emap, Opus and Scottish and Irish Radio Sales.