Conde Nast has created the position of new-business director to
pursue strategic marketing and build new business for GQ Active and
Traveller. Noni Ware, marketing director of Bloomsbury Publishing, has
been appointed to take up the role. Conde Nast has also promoted Katrina
Brandon, associate publisher of House & Garden, to take on the new role
of publisher of the regional office of Conde Nast.
American Airlines took over the travelator at Bank Tube station this
week to launch a pounds 1.5 million, three-year advertising campaign
targeting potential business travellers to the US. American Airlines
used a team of British artists to paint London’s largest landscape
painting on the 6,720ft surface, depicting a 5,000 mile trip across the
US. The idea was conceived by BMP Optimum with creative work by DDB
Following the revamp of the Express on Sunday sports section, the
newspaper has embarked on a direct marketing campaign to boost
readership. The direct marketing agency, MBO, has created a database of
more than 200,000 consumers which it will target with a free copy of the
Express on Sunday and three further issues reduced from 75p to 35p.
The Independent Television Commission has awarded Restricted Service
Licences to Midland Broadcasting Corporation for a television service in
the Leicester area, and to Manchester Student TV to produce a service in
the Manchester area. Both awards are provisional until final frequency
Laser has teamed up with Toyota to launch the car manufacturer’s Avensis
model, by using Laser’s links with its parent company, Granada Group, to
promote the car through its Forte Posthouse Hotels. Guests staying at
the hotels will be able to enter a competition to win an Avensis. The
idea was developed by Saatchi & Saatchi.
UCI Cinemas has launched its first television ad campaign to market its
national advance booking line. The campaign, which has three 30-second
executions, was created by McCann Erickson and will tie in with film
releases. Its first run will be in the Central TV area before it is
rolled out in other areas.
The Cartoon Network has increased its reach to housewives with children
to more than half of this audience in cable and satellite homes in 1997,
according to BARB data. It had an 8.3 per cent share of viewing, which
is the third highest for this group. Among 16- to 34-year-olds, it
increased average viewing by 21 per cent on 1996 to 2.1 million during
an average month.
Martin Jones, a former director of CIA Medianetwork and London Media,
has launched his own media agency, MJ Media, which opens its doors with
billings of pounds 3 million and four clients, including the publisher,
Attic Futura, the computer games publishers, Grolier interactive and
Mindscape International, and the record company, Beggars Banquet. The
agency is pitching itself as a specialist in youth and entertainment
planning and buying.
Fabiola Arredondo has been appointed managing director of Yahoo! Europe,
following Heather Killen’s appointment as international vice-president
with a brief to drive the Internet media company’s worldwide expansion.
Arredondo comes from BBC Worldwide where she was director of
Snickers, an official World Cup sponsor, has signed a pounds 1 million
radio sponsorship deal for the tournament. The deal, put together by
Drum PHD and Capital Radio, will see Snickers sponsoring all news
bulletins and live coverage on all major commercial FM and AM stations
covered by Capital, Emap, Opus and Scottish and Irish Radio Sales.