Mirror Group is said to be considering changing its name to reflect
the wider scope of its activities. The company, founded as a national
newspaper publisher, received the go-ahead from the Government last week
to buy the regional publisher, Midland Independent Newspapers. The deal
is expected to lead to the long-awaited sale of Mirror Group’s stake in
Newspaper Publishing, the Independent’s publisher.
Ward Thomas is to step down as chairman of Yorkshire Tyne Tees
Television after the Granada Group’s takeover. In his resignation letter
to Charles Allen, Granada’s chief executive, Thomas also declined the
role of chairman of the Granada Media Group and said he was looking
forward to taking a ’sabbatical’.
Two-thirds of the public believe the Spice Girls are overused by
advertisers, according to this month’s CIA Sensor survey of 500 adults
in the UK. Eighty-four per cent of those surveyed claimed personality
endorsement has no effect on their purchasing habits.
Conde Nast Online has appointed Real Time Interactive to design and
produce content for all its Websites. Real Time will set up a dedicated
studio inside Conde Nast Online’s offices to handle the task.
London Underground is considering installing technology that would allow
moving images supplied or sponsored by advertisers to be screened on to
tunnel walls. Eurotunnel and Railtrack are also said to be
Jazz FM 100.4 has terminated its ad sales representation contract with
Katz Radio Sales and taken its sales in-house. Mick Carter, the regional
marketing director of Jazz FM, said brand extensions this year meant its
offer now went beyond the sale of pure airtime: ’We can develop
tailor-made packages incorporating our record label, Internet site,
database and the Cafe Jazbar.’
Cinema admissions rose 49 per cent in September, compared with figures
for the same month last year. An average 2.76 million seats were sold
each week, 40 per cent of which were to see the Full Monty. Overall,
admissions for 1997 are up 8 per cent on last year.
Tizer, the A. G. Barr brand that sponsors the ITV Chart Show, is also to
sponsor ITV’s coverage of the MTV Europe Awards on 8 November, and a
one-off of ITV’s pop magazine, the Noise, on the same day. The deal was
put together by Media Solutions and Laser Sales, on behalf of ITV
J. Walter Thompson Europe has landed the pan-European media buying
business for Monroe, the shock absorber company. Advertising will run in
at least 15 countries, including Russia, and in central and eastern
Europe and Scandinavia. The account will be run from London, with
creative work sourced from JWT in Detroit.
Carlton Select has recorded a 3.5 per cent share of viewing among men
for its screening of the Newcastle versus PSV Eindhoven match last
Wednesday, according to overnight BARB data. The figures represent
Select’s highest recorded viewing to date in the second of a series of
live UEFA Champions League matches.
Conde Nast is to launch Vogue in Russia in mid-1998. The publisher will
set up a fully owned subsidiary company as it bids to establish a major
presence. A previous plan to form a joint venture with the Russian
publisher, SK Communications, has been scrapped.
Tessa Jowell, the minister for public health, met magazine publishers
and editors at the Periodical Publishers Association last Thursday. She
discussed using magazines for an anti-smoking campaign aimed at
teenagers and young women, as well as agreeing to talk to business
publishers about the effects of the proposed ban on tobacco ads.