FOR THE RECORD

Mirror Group is said to be considering changing its name to reflect the wider scope of its activities. The company, founded as a national newspaper publisher, received the go-ahead from the Government last week to buy the regional publisher, Midland Independent Newspapers. The deal is expected to lead to the long-awaited sale of Mirror Group’s stake in Newspaper Publishing, the Independent’s publisher.

Mirror Group is said to be considering changing its name to reflect

the wider scope of its activities. The company, founded as a national

newspaper publisher, received the go-ahead from the Government last week

to buy the regional publisher, Midland Independent Newspapers. The deal

is expected to lead to the long-awaited sale of Mirror Group’s stake in

Newspaper Publishing, the Independent’s publisher.



Ward Thomas is to step down as chairman of Yorkshire Tyne Tees

Television after the Granada Group’s takeover. In his resignation letter

to Charles Allen, Granada’s chief executive, Thomas also declined the

role of chairman of the Granada Media Group and said he was looking

forward to taking a ’sabbatical’.



Two-thirds of the public believe the Spice Girls are overused by

advertisers, according to this month’s CIA Sensor survey of 500 adults

in the UK. Eighty-four per cent of those surveyed claimed personality

endorsement has no effect on their purchasing habits.



Conde Nast Online has appointed Real Time Interactive to design and

produce content for all its Websites. Real Time will set up a dedicated

studio inside Conde Nast Online’s offices to handle the task.



London Underground is considering installing technology that would allow

moving images supplied or sponsored by advertisers to be screened on to

tunnel walls. Eurotunnel and Railtrack are also said to be

interested.



Jazz FM 100.4 has terminated its ad sales representation contract with

Katz Radio Sales and taken its sales in-house. Mick Carter, the regional

marketing director of Jazz FM, said brand extensions this year meant its

offer now went beyond the sale of pure airtime: ’We can develop

tailor-made packages incorporating our record label, Internet site,

database and the Cafe Jazbar.’



Cinema admissions rose 49 per cent in September, compared with figures

for the same month last year. An average 2.76 million seats were sold

each week, 40 per cent of which were to see the Full Monty. Overall,

admissions for 1997 are up 8 per cent on last year.



Tizer, the A. G. Barr brand that sponsors the ITV Chart Show, is also to

sponsor ITV’s coverage of the MTV Europe Awards on 8 November, and a

one-off of ITV’s pop magazine, the Noise, on the same day. The deal was

put together by Media Solutions and Laser Sales, on behalf of ITV

Sponsorship.



J. Walter Thompson Europe has landed the pan-European media buying

business for Monroe, the shock absorber company. Advertising will run in

at least 15 countries, including Russia, and in central and eastern

Europe and Scandinavia. The account will be run from London, with

creative work sourced from JWT in Detroit.



Carlton Select has recorded a 3.5 per cent share of viewing among men

for its screening of the Newcastle versus PSV Eindhoven match last

Wednesday, according to overnight BARB data. The figures represent

Select’s highest recorded viewing to date in the second of a series of

live UEFA Champions League matches.



Conde Nast is to launch Vogue in Russia in mid-1998. The publisher will

set up a fully owned subsidiary company as it bids to establish a major

presence. A previous plan to form a joint venture with the Russian

publisher, SK Communications, has been scrapped.



Tessa Jowell, the minister for public health, met magazine publishers

and editors at the Periodical Publishers Association last Thursday. She

discussed using magazines for an anti-smoking campaign aimed at

teenagers and young women, as well as agreeing to talk to business

publishers about the effects of the proposed ban on tobacco ads.



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