FOR THE RECORD

The Broadcasters’ Audience Research Board has been sold to a consortium which includes the ITV Network, the Institute of Practitioners in Advertising, Channel 4, Channel 5 and British Sky Broadcasting. BARB expects to award its new audience measurement contract next March.

The Broadcasters’ Audience Research Board has been sold to a

consortium which includes the ITV Network, the Institute of

Practitioners in Advertising, Channel 4, Channel 5 and British Sky

Broadcasting. BARB expects to award its new audience measurement

contract next March.



Mediapolis’s Catalyst division has hired Paul Greaves, a board director

from Ammirati Puris Lintas, to run its Camelot account, and Michelle

Goldstone, a media planner from Zenith. Mediapolis has also hired Neil

McFarquhar from BMP OMD to work on Virgin Mega-stores, Andy Parr from

Initiative to work on Orange and Jenny King from Universal McCann to

work on Microsoft.



Scoot.com has formed an alliance with News International’s

CurrantBun.com, that gives users of NI’s site access to the Scoot

business directory.



Barni Evans, marketing director of CurrantBun, said: ’We get to provide

our users with a valuable service and Scoot gets access to a larger,

eager audience.’



Associated Newspapers’ contract publishing division, USP, has appointed

Dee Nolan as its editorial director. Nolan is editor of the Mail on

Sunday’s You magazine, which she will continue to edit.



Talk Radio has signed three new sponsorship deals. Tetley’s Bitter is to

sponsor Talk’s coverage of the Rugby World Cup while NEC Mobile Phones

is to sponsor a slice of the rugby coverage as well as a daily live link

to the NEC Harlequins’ ground in Twickenham. Freeserve is sponsoring a

weekday business news programme, Bloomberg on the Money, for six

months.



TDI has recruited Laura Doughty from Talk Radio to the new position of

head of client sales. In a separate move, James Thackray from Premier

Magazines and Holly Eady from Attic Futura join TDI’s national sales

team as account managers.



MediaVest has recruited Nicola Townsend to fill the new post of business

development manager. Townsend, who joins the agency from More Group,

where she was agency sales manager, will take on responsibility for

generating new business leads, PR and marketing the MediaVest brand. She

will report to the commercial director, Linda Smith.



John Brown Publishing launched a spin-off from Viz this week with Viz

Gold, a bi-monthly magazine which features the ’best of’ Viz over the

last 20 years. The magazine will be in the same format as Viz, have an

initial print run of 200,000, with an expected settledown circulation of

50,000 copies per issue.



Amber, the ambient media company, has been awarded the contract to

handle the outdoor and ambient media opportunities at Chelsea Football

Club.



The deal includes two supersites on the West Stand, ads in bar areas and

broadcast opportunities within the ground.



Talk Radio is to launch a 24-hour sports station next year. The station

will broadcast on the internet, digital radio and audio feeds on digital

TV and will target 20- to 50-year-old males with high disposable

incomes.



Gruner & Jahr’s weekly women’s magazine, Best, is to include internet

coverage from its 5 October issue. Kay Kohlhepp (pictured), publishing

director of Best and Your Home, explained: ’The internet is being used

by more women and so we want to be the first weekly magazine to deal

with it on a regular basis.’



CIA Media Solutions in Manchester has won the media planning and buying

account for Westland Horticulture. The business, which embraces the

gardening and horticulture market, is expected to be worth up to pounds

2 million next year.



Good Housekeeping has recruited Vicki Bentley from Redwood Publishing,

as the magazine’s beauty director. Bentley was editor of the Molton

Brown Magazine.



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