Red Bee Media creates Christmas idents for G.O.L.D

LONDON - Red Bee Media has released a set of idents to promote the Christmas schedule of TV channel G.O.L.D.

The channel, formerly UKTV Gold, was rebranded by the agency as G.O.L.D. (Go On Laugh Daily) in October.

And now it has unveiled four promos, which aired for the first time yesterday.

Ruth Shabi, group creative director at Red Bee Media, said: "Red Bee Media wanted the Christmas creative to demonstrate that G.O.L.D. is a destination channel for viewers who want a very merry Christmas."

Red Bee Media, oversaw the successful re-launch of UKTV G2 as Dave, and is working on other channel rebrands for the company.

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