Red Bull hits an iceberg as Titanic ad draws 79 complaints

Red Bull has come under fire for its advert suggesting that people journeying on the Titanic could have survived if they had drunk its products.

Red Bull: Titanic ad has drawn complaints
Red Bull: Titanic ad has drawn complaints

The ad has racked up 79 complaints to the Advertising Standards Authority (ASA) over the past seven days.

The Titanic Heritage Trust founder, Howard Nelson, has also said he is considering complaining to advertising regulators, branding the ad "offensive and just disrespectful".

The ad, which runs under the brand’s strapline, "Red Bull gives you wings," shows two characters stood alongside a large ship, drawn in the brand’s recognisable cartoon style.

One character is overseeing a crate of Red Bull’s being hoisted onto the ship, when a captain instructs him to take the energy drink off the ship.

He says: "No, no, no take it down immediately, on my ship we only drink champagne."

The worker replies, "Yes, but Red Bull gives you wings," to which the captain says, "Wings? Why on earth would you need wings on a ship? Stupidest thing I’ve ever heard".

As the crate is lowered off the ship, the word "Titanic" is seen emplazoned on the side of the vessel and the captain walks off. 

The ASA said it is assessing the ad and will decided whether to launch an investigation or not in the next week.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content