Red Bull promotes Pete Charles to UK marketing director

Red Bull has promoted its UK head of brand, Pete Charles, to the role of marketing director, after the departure of Huib van Bockel earlier this month.

Red Bull: new UK marketing director Pete Charles
Red Bull: new UK marketing director Pete Charles

Charles joined Red Bull as UK head of brand in May after a nine-year stint at PepsiCo, where he was the top marketer for Walkers Crisps. He has also held marketing director roles for sister brands Juice, Tropicana and Doritos.

A Red Bull spokeswoman confirmed the appointment to Marketing, but did not give further detail on what Charles' role will entail.

Charles replaces Huib van Bockel, who left Red Bull earlier this month to start a one-man consultancy for start-ups called The Social Brand.

Read next

Power 100: The UK's top marketers

Top 10 marketing moments of 2014

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content