Rainey Kelly Campbell Roalfe rolls out a raunchy commercial for
Emap Elan’s Red magazine this week, marking the anniversary of the
The ad shows a woman relishing some precious time to herself when she
gets home from work to an empty flat. After checking her telephone
messages, she indulges in a saucy striptease to the tune of the song,
Fun For Me, by the band, Moloko.
The woman peels off her work garments - not as a prelude to seduction
but in preparation for changing into her comfortable clothes and curling
up on the sofa with a copy of Red.
Kerry Tasker, the marketing director of Emap Elan, said: ’This
commercial sums up what Red is all about; it is grown up but still great
fun. It is also a treat to read.’
Red was launched in January 1998 and has already achieved an average ABC
circulation of 190,000.
Emap is planning to launch the title in other markets around the
The commercial was written by Phil Cockrell and art directed by Graham
It was directed by Andy Morahan of the Paul Weiland Film Company.