ReedPop will look to fans to grow MCM Comic Con

ReedPop, the US-based division of Reed Exhibitions, will be analysing what MCM Comic Con fans want from the show before it looks to expand it next year.

It follows ReedPop’s acquisition of MCM Comic Con last week when it declared that the impact of the deal "will begin to be seen and felt on all 2018 events".

Speaking to Campaign at MCM Comic Con at ExCel in London on Friday, Mary Franklin, global event director at ReedPop, said: "The first thing that we will do is get really immersed into the fan market and see what fans want to see, what’s going to get them excited, and start building in those parts of the show."

Franklin explained she wants to get fans more involved with the show, be it through experiential or creating the programming. "A lot of that makes shows so much more authentic and gives it even more excitement than it already has," she said. "It comes from listening to the fans and providing them with something new and fresh."

Franklin added that the company will also be engaging with brands to develop the show further. She said: "The first thing talking to brands is to find out what they want to do, who they want to reach and what ideas they have, and then present them with ideas with ways that are authentic and organic to reach this very important market."