launches online show Afternoon Tease, the online entertainment TV company, has signed up advertisers including Swissotel to a weekly lifestyle chat show presented by four "real-life" female friends.

'Afternoon Tease' will start ont Wednesday (4 May). It will be presented by ITV and Channel 5 presenter Zoe Hardman, TV presenter Ruth Frances, songwriter Evie Bicker, and Sarah-Jane Crawford, who hosts MTV's 'Official UK Urban Top 20' and a weekly show on BBC Radio 1Xtra.

The eight-minute show, which is targeted at the twenty-something female demographic, will include discussion and debate on the latest trends in music, fashion, showbiz, gadgets and entertainment.

The programme will offer advertisers product-placement opportunities, with brands and products integrated into the show’s dialogue.

Launch advertisers for the show include Swissotel Hotels and Resorts, jewellery boutique Gas Bijoux, and online retailer Lingerie Please.

It is produced by, which provides content to other online publishers around the world, on a business model where advertising profits are split between the two parties.

Each of the presenters will communicate directly with their audience via Twitter and Facebook, sharing links to products and services featured in the show.

Andi Super, group head of commercial and media,, said: "'Afternoon Tease' presents a powerful opportunity for brands to speak directly to their target audience with targeted, relevant content across both video-on-demand and social media." said that franchise versions of the programme, which will include specific versions aimed just at music, fashion and an over-30 demographic, would also be made available to the company's online publishers later in the year in America, Germany and the Netherlands.

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