The latest film from the Hershey's brand has been shot entirely on iPhones, to appeal to millennials across social media.
The work by Havas agency Field Day continues Reese's "#Sorrynotsorry" campaign that launched in the UK in 2016. The new film imitates home-made video footage, albeit with more than a little help from a professional camera crew.
The work is running online across Reese's UK Facebook page. Additional relevant content will roll out to coincide with UK events and holidays, including Valentine’s Day, Easter and the London Marathon, to take advantage of online conversations already taking place.
In 2015 Reese's teamed up with Comedy Central for a peanut-themed Halloween campaign.