The award-winning commercials director Steve Reeves is leaving Stark Films to set up his own production company with Tim Marshall, Chris Palmer's former producer.
The company, which is called Another Film Com-pany, launched this week and will focus primarily on commercials production.
'Steve and I were both ready to do something of our own. Steve has built up a reputation as a very good commercials director and I have a lot of experience as a producer,' Marshall said.
Marshall set up Gorgeous with Chris Palmer six years ago and has been producing for him for seven years.
Reeves leaves Stark after two-and-a-half years where he directed ads for McDonald's, Ikea, Virgin and Britvic.
A former creative at BMP, Reeves left the agency in 1995 with his partner, Paul Gay, to pursue a directing career.
He joined Blink, where he separated with Gay, before joining Brave and then Stark.
Reeves made his name as a director with work for Ford and Sanyo cameras, while work for British Telecom, Volkswagen and Peugeot is among his output.
'Ex-creatives make talented and ambitious film-makers so in some ways, you expect them to want to move on and go it alone. You resign yourself to it and prepare yourself for it. We wish Steve every success,' Stark Films' joint managing director, Stephen Gash, said.
Gash expects to replace Reeves in the coming months.