Refuge uses an overlooked media space as part of a fundraising drive in aid of women and children who are suffering from domestic abuse.
The campaign encourages people to change their video-conferencing backgrounds to support the charity. The backdrop features a statistic on the number of women who experience abuse every year in relation to the minutes spent on video calls, as well as a built-in QR code that prompts viewers to donate to Refuge. It can be downloaded on the Refuge website.
Domestic abuse is the biggest social issue affecting women and children and has never been more of an issue than it is now. as Covid-19 restrictions have forced women and children to stay at home with their abusers. With new restrictions in place in the run-up to Christmas, the end of 2020 is forecast to be very challenging for women and children experiencing domestic abuse.
The campaign will launch with a film featuring Oscar-winning actress and Refuge patron Olivia Colman, and will also run on prominent out-of-home sites across the country.
It was created by Ben Edwards and Guy Hobbs.
In September, Refuge partnered Cosmopolitan in a bid to change legislation on sharing explicit images.