AgencyAbbott Mead Vickers BBDO
Anti-domestic abuse charity Refuge partnered Cosmopolitan on a campaign urging the government to make threatening to share explicit images of others an illegal offence.
With inspiration from real messages received by domestic abuse victims, "The naked threat" uses a range of fonts to create a menacing message, which reads: "If you leave me I’ll send the kids a photo of mummy they’ll never forget." Another piece of work warns: "Do as I say or I'll show your parents what a little slut you are."
The work was created by Jack Smedley and George Hackforth-Jones.