AgencyBartle Bogle Hegarty
Domestic abuse affects one woman in four and about 800,000 children each year, while 90% of abuse that takes place in a family home is witnessed and experienced by children.
Refuge dramatises these shocking statistics with a dark game of hide-and-seek. A boy appears to be playing while covering his eyes and counting, but it turns out he is actually trying to escape the constant abuse happening in the background of his home. The ad kicks off a national partnership between the charity and Picturehouse Cinemas. It was created by Jennifer Ashton and Oliver Short, and directed by Lucy Bridger through Black Sheep Studios.