England’s regional creative directors have made reforming industry
awards and improving the training of recruits the top priorities of
their new forum.
At their inaugural meeting in Manchester, the Northern Creative
Directors Forum agreed to arrange talks with awards organisers and
college lecturers to make them aware of agencies’ needs.
The forum will not call for the number of awards schemes to be cut back
but it wants the organisers of the major regional shows - such as the
Roses - to be more sensitive to the needs of their agency
’Regional agencies like awards because they bring agencies together and
help to motivate those shops that don’t have great creative
reputations,’ Pete Camponi, the creative director of Poulters and the
chairman of the forum, said.
’But with agencies spending up to pounds 10,000 a year on entry fees,
they’re entitled to get what they want. We think there are too many
ill-defined categories and that the award ceremonies could be better