Regional publishers to launch British portal

- Three of the UK's leading regional newspaper publishers are to join with Associated New Media in an agreement to launch a new UK portal.

- Three of the UK's leading regional newspaper publishers are to join with Associated New Media in an agreement to launch a new UK portal.

This is Britain will combine city and community sites across the country with national content. Joining ANM are its sister company, Northcliffe Newspapers, Newsquest and Trinity, all which already have online versions of their products.

Under the terms of the agreement, each regional site will be branded as either 'This is' or connected through a 'This is' gateway, linking them to the This is Britain portal.

ANM will be responsible for the initial design, production, distribution and ad sales for This is Britain. UKPlus.co.uk, the UK-specific search service, will serve as the portal's exclusive search directory.

All sites on the 'This is' network, as well as the portal itself, will carry the ADHunter classified advertising services, including JobHunter, AutoHunter and PropertyHunter, as well as comprehensive mapping and directory services.



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