Regulator clears Audi radio ads

LONDON - The Advertising Standards Authority has cleared two radio ads for Audi cars after a listener challenged the ads' claims relating to fuel economy.





ASA ...VW ads for Audi escape ban
ASA ...VW ads for Audi escape ban

The complainant did not believe the journeys described in the ads, by Bartle Bogle Hegarty, could be completed using the claimed amount of fuel.

Volkswagen asserted the claims had been made based on fuel consumption test data from the Vehicle Certification Authority (VCA).

It forwarded on the information to the ASA to show how the test was conducted and how the combined fuel consumption figure was calculated in relation to the cars in the ad.

The ASA noted that while the figures from the VCA were not intended to convey fuel consumption under real driving circumstances, the ads were qualified with the term "up to".

It therefore considered that listeners would understand the exact stated fuel consumption figures could not be achieved in all motoring conditions, and the ads were unlikely to mislead.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content