Relationship charity Relate is launching a campaign showcasing the importance of sex and intimacy in later life.
Created pro bono by Ogilvy, the work shows couples as they connnect with each other on-screen, from neck-kissing to licking each other’s chests. "Let’s talk the joy of later life sex," the ad boldly declares.
The campaign launched today (26 April) in online and outdoor media. It was written by Nicola Wood, art directed by Andy Forrest and directed by Rankin. Media is handled by MediaCom, with support from JCDecaux and Clear Channel.