Now to relaunch with £1.5 million marketing push

LONDON - Now magazine is to relaunch with a new-look masthead, a complete redesign and new content.

Now... relaunch
Now... relaunch

The IPC-owned title has appointed Quiet Storm following a pitch as part of a £1.5 million marketing investment supporting the relaunch. Before the appointment, Now did not use an advertising agency.

The new-look magazine will have a redesigned cover with a white-out-of-blue masthead, and with a bigger focus on celebrity news for inside sections including fashion, interviews, real life and lifestyle. One-third of Now’s editorial pages are now devoted to fashion and beauty, according to IPC.

New regular features include "The Week in Trends", focusing on celebrity fashion, "Face Up To" fashion advice for readers, "Cocktail Confessions" gossip from celebrity events and "Come Dine With…", revealing where celebrities have been dining, what they had and how readers can recreate meals at home.