Mother’s first ad for Moneysupermarket.com shows a man surfing on an inflatable crocodile after saving money on his car insurance.
"Face off" (2011)
Next the brand headed to the jungle to introduce Dave, a man who feels as though he can take on anyone and confronts a gorilla.
This Top Gun-inspired spot follows the transformation of everyman Alan, who marches with astronauts in the direction of a rocket launch pad after saving £300 on his car insurance.
"How I roll" (2014)
Snoop Dogg guest stars in this ad, in which a skinny Englishman called Phil saves so much money on his car insurance that he cruises around Los Angeles in an invisible low-rider car to the rapper’s track What’s My Name.
"Epic strut" (2015)
Campaign’s Campaign of the Year 2015 debuted with a twerking businessman in hot pants and heels.
Then viewers met Colin, a pole-dancing builder.
"Epic wolf" (2016)
A presidential bodyguard pops and locks to the track Big Bad Wolf.
Things got even more epic when Dave the twerking office worker, Colin the builder and Gary the body-popping bodyguard came together for a dance-off.
Mother transported the brand to the 1980s with an ad starring Masters of the Universe character Skeletor strutting down the high street.
"Epic lift" (2017)
Skeletor and He-Man pay tribute to Dirty Dancing by recreating an iconic dance scene from the film.