Remember a Charity is encouraging the British public to donate to charity via their wills.
The association, which consists of more than 200 charities, including the NSPCC and WWF, is showcasing the importance of charitable gifts in wills with the help of a vintage-inspired spot.
Created in a collaboration between Atomic London and Bafta-winning comedian Matt Berry, the work channels 1970s television through a TV show. While the outdated host tries his best to discuss all things telly with his viewers, the live show quickly derails as viewers write in to share their opinions on giving to charity in wills.
The spot was created to promote Remember a Charity Week (from 9 September). It will run ahead of and during the week, alongside social and online content. It was created by Max Sizeland and James Halladay, and directed by Michael Cumming through Moxie Pictures.