Renault "As unexpected as life" by Publicis Conseil

Our hero smashes through the obstacles in his way on the "road of life", in Renault's latest ad that promotes the car marque's entire range.

Every time this driver crashes through a billboard symbolising an important milestone in his life, his life changes, along with the Renault model he’s driving.

The campaign is rolling out across TV, digital, OOH and DOOH in France first before going worldwide.

Credits

VP global brand strategy and marketing communications
Adv & media director France
Content and media director
Brand contact strategy manager
Project manager
Executive creative director
Art director
Copywriter
Assistant art director
Director
Director of photography
Production company
Production manager
Supervision VFX
Sound producer
Music supervision
Production print
Photographer
Art buyer
Executive creative director
Copywriter
Art director
Account director
Project managers
Chief technology officer
Technical project manager
Creative technologist