Renault and BA on board for Kidzania London

Renault and British Airways (BA) are among the first brands to create experiences at the new Kidzania London concept, due to open this spring at Westfield London.

BA poised to launch the Aviation Academy or Cabin Crew Training School
BA poised to launch the Aviation Academy or Cabin Crew Training School

Kidzania is an educational entertainment experience that will allow children to try their hand at more than 60 ‘professions’, such as fashion designer, hospitality manager and radio DJ.

Car brand Renault will host a pit lane experience to give teams of kids the chance to change the tyres of a purpose-built, scale model E.dams-Renault Formula E car under race conditions. All teams’ times will be added to a leader board, with the fastest team winning a prize.

Renault will also be creating the Zero Emission Engineering Centre, which has been designed to educate kids on the benefits of its all-electric and petrol-engineered models, and supplying all of Kidzania’s vehicles such as the ambulance, fire engine and city tour bus.

BA has been confirmed as the airline partner of the experience and has already installed a 16-tonne plane at the location. All visitors entering Kidzania will be welcomed through a branded airport terminal and board the real A319 aircraft, where kids can join the 'Aviation Academy' or 'Cabin Crew Training School'.

Other brands confirmed to host establishments include owner of radio brands Capital, Heart and XFM, Global, H&M, Eat Natural, Dorsett Shepherds Bush Hotel and Innocent, which will create a muti-sensory smoothie factory.

Joel Cadbury, chairman of Kidzania London, said: "We are delighted to be working with such a fantastic group of partners. Each partner is unique, bringing authentic expertise and knowledge to the table. It has been exciting to work with them on creating establishments and activities that exceed anything we dreamt of." 

More partners are expected to be announced in the coming months. Kidzania will also be available for corporate event hire.

Car brand Audi has also launched a pop-up concept store in Westfield Stratford City, featuring augmented reality.

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