Renault 'kiss my glass' by Publicis London

Renault UK has launched an outdoor ad campaign to promote its Renault Mégane Coupé-Cabriolet by Publicis London.

The ad shows a sharp white Megane Coupe-Cabriolet against a grey background accompanied by the headline "Rain. Kiss my Glass." to demonstrate that even when the car's roof is raised it feels as though it is down.

The work was art directed by Robert Amstell and written by Matthew Lancod. The campaign will run on 48 and 96 sheets nationwide and media planning was by OMD.