Renault "The French exchange" by Publicis.Poke

Renault celebrates 30 years of the Clio with an ad tracing the model's various iterations alongside the evolving relationship between an English girl and her French friend.

It depicts two girls who meet during a 1990s school exchange trip and sustain their friendship over three decades, with plenty of trials and tribulations along the way. The love story ends with the pair and their daughter visiting the English woman’s parents. The work was created by Dave Monk, Colin Byrne, Rob Butcher and Tom Genower, and directed by Frederic Planchon through Academy. 

Credits

Client
Advertising agency
Executive creative director
Group creative director
Creative directors
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MPC
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Music
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MUSIC PRODUCER: Jay James