Renault UK "The ultimate test drive" by Publicis London

The theme of Renault's ad is "passion", which 79-year-old Rosemary Smith proves she has plenty of as she becomes the oldest person to drive a Formula 1 car.

Smith proves age is just a number when she fulfils her lifelong dream of driving an 800bhp vehicle.

The film is part of a 360 campaign to celebrate 40 years of Renault in F1TM. Accompanying activity is running across out of home, print, digital display and social.


Marketing director, Renault UK
Executive creative director
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