Launching at Westfield Stratford this weekend (19-21 February), the live activity will give consumers the chance to take a photo of themselves in a motion capture silhouette. The experience has been inspired by the chic imagery featured on Clio’s latest out of home campaign.
Guests that take part can share their picture on social media and, in doing so, enter a competition to win a weekend trip for two to Louis Renault’s home in Paris.
Devised by agency Fusion, the experiential tour will head to the Bullring in Birmingham on 26-28 February and the Intu Trafford Centre on 2-6 March. The overall Be Moved, Not Driven campaign also features a stylish TV ad, social, digital, cinema and video on demand.
Adam Wood, marketing communications manager at Renault, said: "Clio is an icon, following 25 years of brilliant cars and memorable advertising. Our all-new campaign brings all of that beauty to the fore, with that unmistakable Renault sense of joie de vivre and passion."
More: Renault's Twizy vehicles offer relief from the tube strike
Event TV: Renault unveils immersive video experience
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.