Replens MD "Sex never gets old" by The Gate

Healthcare brand Replens MD is challenging stereotypes surrounding people aged 55 and over with an intimacy-focused campaign.

The campaign portrays older people sharing intimate moments alongside the tagline "sex never gets old".

It earned the Church & Dwight-owned vaginal dryness moisturiser brand the top prize of £500,000 worth of free advertising space across the TfL network as the winner of the third annual Diversity in Advertising award, which was open to ad campaigns that provided an authentic portrayal of people aged 55 and over.

 

Credits

Brand
Creative agency
Chief creative officer
Artwork
Agency producer
Account lead
Strategy lead
Additional photography

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