Report: The Future of Shopper Activations - Download

Download Event's subscriber-only shopper report, in partnership with Westfield, which brings together seven essays on the biggest trends shaping this rapidly-changing area of activation.

Subscribers can download Event's The Future of Shopper Activations report
Subscribers can download Event's The Future of Shopper Activations report

Download: The Future of Shopper Activations report here. Not a subscriber? Subscribe now.


Highlights of the shopper report include:

Tomorrow's shopper – Noreen Kinsey, head of retail and leisure at business intelligence research consultancy Future Thinking, outlines the top trends that will define the shopper of the future.

The shifting shopper landscape – James Poletti of RPM, an agency that has been working in shopper for the last decade, says it is time to re-evaluate a linchpin of modern strategy.

The rise of the experience store – The thinking behind Dyson's new Oxford Steet concept store.

Adverts in action - PrettyGreen’s group account director Felicity Garrard on bringing the past three Christmas campaigns by John Lewis to life.

Personalising the shopper experience -  How the Nestlé'd design-your-own KitKat store experience attracted widespread social media attention and engagement.

Forecasting the future – Geometry Global UK’s CEO Sarah Todd on creating inspiring experiences to help break through shoppers’ routine response behaviours. 

Download: The Future of Shopper Activations report here

Not a subscriber? Subscribe now.

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