Reporters Without Borders "Reality only exists if someone reports it" by BETC

Reporters Without Borders tells the stories of human rights violations that would be lost if nobody got to hear them.

The ad shows examples of the crimes that journalists have brought to light in recent years, from unwanted marriages and uninhabitable prison conditions to bodies of Covid-19 victims piled up in a desolate ice rink. It ends with the message: "Truth only exists if someone is there to tell it".

The work was written by Dominique Marchand, art directed by Jean-michel Alirol and directed by Vincent Rodella through Birth.


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Sound production (TV version)

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