All Response Media has picked up the media planning and buying
business for Danbury Mint, one of the largest mail-order collectible
companies in the UK.
ARM snatched the account from MediaCom Direct, which had held the
business for the past ten years.
The agency will be responsible for refining and improving Danbury’s
media strategy by developing new-media acquisition routes, including
third-party inserts, direct response TV and the internet.
The account will be headed by managing director Andy Sloan, who will
work on the business with planner/buyers Sara Stephenson and Andrew
Last year Danbury Mint spent pounds 6.7 million on advertising,
predominantly on press and inserts.
Bean Citroen, ad manager for Danbury Mint, said ARM had been selected to
handle the account after revealing ’vast experience of the collectible
area’, and added that he felt the agency had the expertise to deal with
a ’rapidly changing direct marketing environment’.
Sloan said: ’We aim to provide Danbury with a seamless planning and
buying service that will combine both traditional and emerging media
All Response Media was established in 1995 and has billings of pounds 35
million. Its major clients include British Gas, Innovations, Arcadia
Group and Churchills.
Danbury Mint was founded in 1969 in the US and started trading in the UK