All Response Media lands planning and buying for Danbury

All Response Media has picked up the media planning and buying business for Danbury Mint, one of the largest mail-order collectible companies in the UK.

All Response Media has picked up the media planning and buying

business for Danbury Mint, one of the largest mail-order collectible

companies in the UK.



ARM snatched the account from MediaCom Direct, which had held the

business for the past ten years.



The agency will be responsible for refining and improving Danbury’s

media strategy by developing new-media acquisition routes, including

third-party inserts, direct response TV and the internet.



The account will be headed by managing director Andy Sloan, who will

work on the business with planner/buyers Sara Stephenson and Andrew

Moody.



Last year Danbury Mint spent pounds 6.7 million on advertising,

predominantly on press and inserts.



Bean Citroen, ad manager for Danbury Mint, said ARM had been selected to

handle the account after revealing ’vast experience of the collectible

area’, and added that he felt the agency had the expertise to deal with

a ’rapidly changing direct marketing environment’.



Sloan said: ’We aim to provide Danbury with a seamless planning and

buying service that will combine both traditional and emerging media

acquisition routes.’



All Response Media was established in 1995 and has billings of pounds 35

million. Its major clients include British Gas, Innovations, Arcadia

Group and Churchills.



Danbury Mint was founded in 1969 in the US and started trading in the UK

in 1976.



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