Brilliant comic timing is to the fore in this simple and well-cast ad for Ikea, which scooped a Gold at this year's One Show. The camera pans onto a couple wistfully gazing into the window of a meticulously kept apartment across the road. They console themselves that neatness must equal boredom until the couple come into view, embarking on a kinky sex game. The camera pans back to the miserable couple and it's Ikea to the rescue.


Product/client: Ikea

Agency: Carmichael Lynch

800 Hennepin Av

Minneapolis MN 55403


T: +1 612 334 6000

F: +1 612 334 6090

Agency Producer: Jack Steinman

Art Director: Randy Tatum

Writers: Tom Camp, Steve Casey

Production company: Go Film

821 Broadway

New York

New York


T: +1 212 677 7500

F: +1 212 677 7555

Director: Gary McKendry

Producer: Jonathan Weinstein

Director of Photography: James Whitaker

Post-production company: Channel Z

15, South 5th Street

Suite Sixteen

55402 Minneapolis


T: +1 612 370 0016

F: +1 612 370 0016


Editors: James Stanger, Ace Allgood

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