RETAIL AND HOME SHOPPING 03: Virgin Mobile - Autograph Hunter

Fugees star Wyclef leaves a club with a beautiful woman draped on each arm. Life takes a turn for the worse when the celebrity gives an autograph: he's been duped into signing a marriage contract that weds him to a cracked-tooth redneck fan. The second scene shows Wyclef surrounded by several hillbilly children, watching TV as his new wife leers across the room at her husband. It's an original ad that successfully warns consumers against binding mobile phone contracts.

United Kingdom

Product/client: Virgin Mobile

Agency: Rainey Kelly Campbell Roalfe/Y&R

Greater London House

Hampstead Road

London NW1 7QP


T: +44 20 7404 2700


Creative Directors: Pip Bishop, Chris Hodgkiss

Agency Producer: Amanda Goodship

Art Director: Martha Riley

Writer: Richard Beesening

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London


T: +44 20 7792 8483


Director: Doug Nichol

Producers: James Tomkinson, Jim Czarnecki

Director of Photography: Joe Zizzo

Post-production company: Rushes

66 Old Compton St

London W1V 4PA


T: +44 20 7437 8676

Editors: Kirk Baxter

Final Cut: Dave Webb Final Cut

Music: Nicky Matthew, Bump & Grind Extreme Music

Flame Artists: Bill Macnamara, Paul Hannaford

Sound Design: Jungle


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