The campaign, which broke last Sunday in 150 bars nationwide, will be followed by a viral email sent to the retailer's database.
The ad shows a woman flicking a kidney bean short distances around her flat before it suddenly takes off and bounces around the room. The commercial uses the endline 'Ann Summers. We are the bean-flicking specialists'.
Ann Summers head of marketing Gordon Lee said it was also looking at airing the campaign in cinemas.
The ad will feature a direct-response mechanism, giving a £5 discount voucher to viewers who send a text.