Retailers get Bush internet TV.

Bush internet TV - backed by Virgin Net - is being delivered to retailers.

Virgin Net has linked up with consumer electronics group Alba to develop a portal (www. bushinternet.com) to support the service. The product will retail at around £200.

John Harris, chairman of Alba, said: "Production of the internet televisions commenced in May and first deliveries to retailers are now taking place.

We believe that we have gained first-mover advantage with internet television. Internet television combines a product with the simplest and easiest operation with an affordable, subsidised price."

He added that a set-top box has been developed for use with existing TVs. It will be available next month.

Alba owns 77.5 per cent of the portal, Alba ESOP owns 2.5 per cent of it, and Virgin Net owns the remaining 20 per cent share.

According to Harris, the portal will get its revenue from advertising, e-commerce and also from telecoms. An advertising campaign is being prepared for Christmas.

Bush internet TV - backed by Virgin Net - is being delivered to retailers.

Virgin Net has linked up with consumer electronics group Alba to develop a portal (www. bushinternet.com) to support the service. The product will retail at around £200.

John Harris, chairman of Alba, said: "Production of the internet televisions commenced in May and first deliveries to retailers are now taking place.

We believe that we have gained first-mover advantage with internet television. Internet television combines a product with the simplest and easiest operation with an affordable, subsidised price."

He added that a set-top box has been developed for use with existing TVs. It will be available next month.

Alba owns 77.5 per cent of the portal, Alba ESOP owns 2.5 per cent of it, and Virgin Net owns the remaining 20 per cent share.

According to Harris, the portal will get its revenue from advertising, e-commerce and also from telecoms. An advertising campaign is being prepared for Christmas.



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