Retailers join fashion show at Bluewater

Live event production firm Hotcakes created a series of fashion shows at Kent shopping centre Bluewater as part of last month's first Bluewater Fashion Week.

The shows aimed to showcase retailers' autumn and winter collections.

Participating brands included Next, Timberland, Reiss, John Lewis and Miss Sixty.

The shows took place four times daily over three days in the centre's exhibition area in front of an invited audience of 200 people. Proceeds from ticket sales went to the Fashion Targets Breast Cancer charity.

Bluewater events manager Debra Gardiner said: "Hotcakes' passion for staging memorable experiences perfectly complements our vision for Bluewater."