Retro-style campaign promotes wines of Bordeaux in region's biggest ever push

Retro 1920s and 1930s-style illustrations using a wine bottle silhouette as the central part of a motif representing French region Bordeaux form the heart of a €20m campaign for Conseil Interprofessionel du Vin de Bordeaux.


The campaign uses the slogan 'The more you look, the more you discover' and features seven executions. In one, the silhouette of a wine bottle forms the tube of a telescope pointed up at a starry night sky.

The work is breaking in the UK next Monday (3 November), before being rolled out in countries including the US, China and Japan.

Client: Francois Jumeau, director of marketing, Conseil Interprofessionel du Vin de Bordeaux

Brand: Bordeaux

Agency: Isobel

Creative: Rob Fletcher, creative partner

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