Reuters has hired Millennium Dome sales and marketing director Sholto Douglas-Home to head up the marketing division of its new venture Kalends.
Douglas-Home will be responsible for marketing the future events service, which uses the internet, mobile phones and digital devices to keep subscriber consumers informed of events.
His role at Greenwich was a secondment from BT, where he was head of advertising and PR for BT's consumer division with an annual budget of £75m.
Kalends, part of the Reuterspace division set up to encourage non-traditional ventures within the company, is one of the first business to business and consumer off-shoots come out of Reuters.
Chief executive Rupert Miles said: "Sholto is a great addition to our senior management team. Through his career in advertising agencies at BT and his last role, he was gained a wealth of marketing experience which will be of tremendous value to Kalends."
Douglas-Home added: "I could not resist the infectious energy in the Kalends team and the entrepreneurial spirit. The new media world is an exciting challenge and to join a start-up backed by the muscle of Reuters offers the best of both worlds."
He started out in advertising at Colman RSCG in 1983 and was then hired as an account director at Still Price Lintas before leaving for BT in 1993.