REVIEW: The Advertising Standards Authority upholds complaints

The Advertising Standards Authority has upheld complaints that

Royal & Sun Alliance's "Where's Lucky?" campaign, developed by Ogilvy &

Mather, could undermine genuine attempts to find lost pets. The ASA has

told R&SA not to repeat the strategy after receiving 15 complaints about

the ads for its direct financial services brand More Th>n. Complainants

argued that it was not clear whether the ads were a hoax. - General