REVIEW: The ASA bans Golden Wonder poster campaign

The Advertising Standards Authority has banned a poster campaign for Golden Wonder for making "irresponsible and tasteless" references to drug taking. One execution of the ad headlined "User" showed a woman on a bicycle laden down with Golden Wonder crisps. The strapline read: "This mother has a 34.5g a day Golden Wonder habit. Think about it." - Media Guardian.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content