REVIEW: BBC3 attracts 1.32 per cent share of viewers

The new digital channel BBC3 attracted an average of 197,000 viewers on its first night of broadcasting on Sunday. The audience peaked at 270,000 to watch Steve Coogan revive his Paul and Pauline Calf characters after 9pm, when the simulcast with BBC2 ended. BBC3 took a 1.32 per cent share of the viewing public from 7pm to 12am. - General release.