REVIEW: The BTA to embark on third rebranding of the year

The British Tourist Authority is preparing to embark on the nation's third rebranding of the year, and is setting up a group consisting of the marketing directors of each national tourist board to establish a new strategy. The BTA launched its UK:OK slogan, which was dropped in favour of a £40 million global campaign using the strapline: "Only in Britain. Only in 2002. - Media Guardian.

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