Cadbury has apologised for a campaign for its Temptations range in which it compared the brand with the disputed territory of Kashmir. The newspaper ads, run to promote the brand during India's independence day, featured a map showing the area of Kashmir shaded, with the message "I'm good. I'm tempting. I'm too good to share. What am I? Cadbury's Temptations or Kashmir? written in bold across it. The ads have been criticised by Indian politicians from all parties. - General release.
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