REVIEW: Camelot launches campaign to revive consumer interest

Camelot has launched its £72 million campaign to revive consumers' interest in the National Lottery. The new ads, made by WCRS and starring Billy Connelly, use the strapline: "Don't live a little, live a Lotto.

The rebrand comes after ticket sales for the Lottery fell by 10 per cent since the lottery's peak four years ago. - General release.