REVIEW: Dairy Crest's acquisition triggers agency review

Dairy Crest's £86.5 million acquisition of St Ivel is likely to trigger an agency review. Abbott Mead Vickers BBDO currently handles St Ivel brands including Utterly Butterly, St Ivel Gold and Carapelli, while Grey Worldwide London handles advertising for Dairy Crest's Clover and Country Life brands. - Marketing.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content