REVIEW: Dairy Crest's acquisition triggers agency review

Dairy Crest's £86.5 million acquisition of St Ivel is likely to trigger an agency review. Abbott Mead Vickers BBDO currently handles St Ivel brands including Utterly Butterly, St Ivel Gold and Carapelli, while Grey Worldwide London handles advertising for Dairy Crest's Clover and Country Life brands. - Marketing.

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