REVIEW: The Electrolux Group shortlists agencies

The Electrolux Group has shortlisted Grey Global Communications, Lowe & Partners Worldwide, J. Walter Thompson and Young & Rubicam for its consumer and corporate advertising account in Europe and North America. The review is part of the Electrolux Group's strategy to reduce the number of brands the company markets - which include AEG, Zanussi, Frigidaire, Eureka and Husqvarna - and build the Electrolux name into a global brand. - General release.

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