REVIEW: Emap has appointed Mother

Emap has appointed Mother to handle the £3 million above-the-line launch of its new teen celebrity title, Sneak. The magazine will be positioned as the younger version of its sister publication, Heat. Sneak, formerly referred to as "Project Monkey

while in development, will launch with poster, print, radio and TV ads and aims to gain a circulation of 100,000. - General release.

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